Case Study: The Power of a “Thank You” Note
When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers open the box, take out…
Blogs
Making Content Marketing Work for You
One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business. One study found, for example, that year-over-year growth in unique website traffic is 7.8x higher for content marketing leaders than for followers (19.7% vs. 2.5%, Aberdeen). If your content is being provided in print, content marketing often drives them to check you out online in the first place.
The Marketing Importance of an Authentic Voice
Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is…
4 Things Direct Mail Does That Email Can’t
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do.
Want More Donations? Choose Print!
For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than 1,150 U.S adults, YouGov found the following…
Want the Ticket to Converting Higher End Buyers? Try Personas
If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or switch from a competitor. But if you sell higher-end or more complex products, it often takes a different approach.
QR Codes Are Everywhere — For Good Reason!
The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With…
5 Benefits of Having an Up-to-Date Mailing List
Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in a timely fashion and provides other…
Creating Customer Loyalty
What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales representative, hair stylist or financial advisor moves on? Here are some tips from the experts.
6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential…
5 Tips for Data You Can Trust
The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five…
During Times of Uncertainty, Market Like a Leader
In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future….
Designing an Effective Postcard
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done…
Turning a Bank from “Stodgy” to “Personal”
Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial institution that used segmentation to achieve great…
Why Our Brains Prefer Direct Mail Over Email
Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing…
Four Data “Buckets” and How They Can Benefit Your Messaging
Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data for use in targeting, whether…
5 COVID-19 Consumer Trends Impacting Packaging…for Good
The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping…
The Best Place to Get Data About Customers? From Customers Themselves!
Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way…
Effective Communication Breeds Customer Loyalty
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they…
Keep Them Thinking About You
In marketing, there is one thing worth more than gold. It istop of mind. Being top of mind means that when someone thinks about your product category, they think of…