Blogs

Case Study: The Power of a “Thank You” Note

When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers open the box, take out their purchase, and recycle it with little thought. But opening the package to find a thoughtful and beautifully printed card can change that experience and win you a loyal customer.

Making Content Marketing Work for You

One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business. One study found, for example, that year-over-year growth in unique website traffic is 7.8x higher for content marketing leaders than for followers (19.7% vs. 2.5%, Aberdeen). If your content is being provided in print, content marketing often drives them to check you out online in the first place.

The Marketing Importance of an Authentic Voice

Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. Here are five tips for maintaining an authentic voice and winning customer trust.

Want More Donations? Choose Print!

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than 1,150 U.S adults, YouGov found the following:

Creating Customer Loyalty

What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales representative, hair stylist or financial advisor moves on? Here are some tips from the experts.