In 2021, Business Are Marketing Smarter, Not Harder
In 2021, Business Are Marketing Smarter, Not Harder With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies…
In 2021, Business Are Marketing Smarter, Not Harder With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies…
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched…
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing…
All customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though 72% of consumers were highly satisfied…
There is no doubt that getting a quick boost in sales feels amazing! However, the biggest profits come from long-term customers who provide recurring revenue over time. This is…
What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term…
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing between brands and their customers. Trust…
The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is…
“Want to be the best? Compete with the best.” That’s a powerful saying, whether it be in sports or business. Here are 5 marketing elements used by top marketers around…
Trade Show Success When you are displaying at a trade show, you’ve got one shot to breakthrough. In fact, the show may last a weekend, or even a day! NEVER…
Supporting Your Virtual Events As if virtual meetings and remote offices weren’t changing enough, businesses are now adapting to virtual events! What does marketing a virtual event look like? Does…
Promotional Products Whether it’s a branded hat, desk calendar, or mug, most consumers own at least one promotional product. But promotional products are more than “feel good” gifts. They increase…
Marketers #1 Priority If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be…
Branded Products Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising. From how many impressions a…
Marketing is KEY In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing….
QR Codes Indeed, in today’s world social distancing and extra health precautions have become part of everyday life, consumers are embracing touch-less options for interacting with their favorite brands. Moreover,…
Content Marketing Best Practices You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content…
11 Direct-Mail Eye-Popping Stats When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example,…