Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By…
Blogs
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the…
Circular Design Makes Sense: Create an Impact with Earth Friendly and Budget Conscious Design
Circular Design Makes Sense Make an Impact with Earth Friendly Design And Save Money Too! If you are concerned about protecting the environment, you’ll love circular design. “Circular…
Online Print Portals Help Manage Projects, Inventory, and Save Time and Money
Using an Online Print Portal Can Save You Time And Money You’ve probably heard about the many benefits of electronic storefronts. Or maybe you’ve heard of them as “e-commerce…
The 5 Most Consistent Direct Mail Trends That You Can Apply Now
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the…
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and…
Shoppers: How Brands Treat People Matters
Shoppers: How Brands Treat People Matters How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your…
Want Better Direct Mail Copy? Tighten It Up!
Want Better Direct Mail Copy? Tighten It Up! What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of…
Is Brand Awareness Worth the Investment?
Is Brand Awareness Worth the Investment? We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is…
Paper Companies Invest in Doing Good
There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a…
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet! For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts,…
In 2021, Business Are Marketing Smarter, Not Harder
In 2021, Business Are Marketing Smarter, Not Harder With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies…
Customer Retention Ideas That Don’t Involve Price
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched…
Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing…
Do Your Customers Feel Valued?
All customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though 72% of consumers were highly satisfied…
5 Reasons to Invest in Personalized Print Over Time
There is no doubt that getting a quick boost in sales feels amazing! However, the biggest profits come from long-term customers who provide recurring revenue over time. This is…
What’s Another Name for Personalized Print Marketing?
What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term…
5 Tips Using Print & Digital Communications to Build Trust
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing between brands and their customers. Trust…
Top Reasons Consumers Open Mail
The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is…
5 “Best in Class” Marketing Elements
“Want to be the best? Compete with the best.” That’s a powerful saying, whether it be in sports or business. Here are 5 marketing elements used by top marketers around…