Want Better Direct Mail Copy? Tighten It Up!
Want Better Direct Mail Copy? Tighten It Up! What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of…
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Is Brand Awareness Worth the Investment?
Is Brand Awareness Worth the Investment? We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is…
Paper Companies Invest in Doing Good
There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a…
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet! For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts,…
In 2021, Business Are Marketing Smarter, Not Harder
In 2021, Business Are Marketing Smarter, Not Harder With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies…
Customer Retention Ideas That Don’t Involve Price
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched…
Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing…
Do Your Customers Feel Valued?
All customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though 72% of consumers were highly satisfied…
5 Reasons to Invest in Personalized Print Over Time
There is no doubt that getting a quick boost in sales feels amazing! However, the biggest profits come from long-term customers who provide recurring revenue over time. This is…
What’s Another Name for Personalized Print Marketing?
What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term…
5 Tips Using Print & Digital Communications to Build Trust
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing between brands and their customers. Trust…
Top Reasons Consumers Open Mail
The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is…
5 “Best in Class” Marketing Elements
“Want to be the best? Compete with the best.” That’s a powerful saying, whether it be in sports or business. Here are 5 marketing elements used by top marketers around…
Trade Show Success And How To Maximize It!
Trade Show Success When you are displaying at a trade show, you’ve got one shot to breakthrough. In fact, the show may last a weekend, or even a day! NEVER…
3 CRUCIAL Steps in Supporting Your VIRTUAL EVENT
Supporting Your Virtual Events As if virtual meetings and remote offices weren’t changing enough, businesses are now adapting to virtual events! What does marketing a virtual event look like? Does…
A Closer Look at the Top Promotional Products
Promotional Products Whether it’s a branded hat, desk calendar, or mug, most consumers own at least one promotional product. But promotional products are more than “feel good” gifts. They increase…
Marketers Identify Their #1 Priority in the Next 5 Years
Marketers #1 Priority If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be…
Why Branded Products Should Be on Your Marketing List
Branded Products Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising. From how many impressions a…
5 Tips to Market Like a Leader, During Times of Uncertainty
Marketing is KEY In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing….
QR Codes and 9 Amazing Statistics About Them in a COVID-19 World
QR Codes Indeed, in today’s world social distancing and extra health precautions have become part of everyday life, consumers are embracing touch-less options for interacting with their favorite brands. Moreover,…