Turning a Bank from “Stodgy” to “Personal”
Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial institution that used segmentation to achieve great…
Blogs
Why Our Brains Prefer Direct Mail Over Email
Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing…
Four Data “Buckets” and How They Can Benefit Your Messaging
Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data for use in targeting, whether…
5 COVID-19 Consumer Trends Impacting Packaging…for Good
The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping…
The Best Place to Get Data About Customers? From Customers Themselves!
Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way…
Effective Communication Breeds Customer Loyalty
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they…
Keep Them Thinking About You
In marketing, there is one thing worth more than gold. It istop of mind. Being top of mind means that when someone thinks about your product category, they think of…
How To Practice Earth-Friendly Printing?
5 tips for sustainable print that go beyond recycled paper We all want to be friendly to the earth, but what is the best strategy for doing so? Often,…
The SGP Certification and Why It Matters?
If your company pursues sustainability as part of its mission, you need to know about the Sustainable Green Partnership (SGP) and its SGP certification for printers. This certification is rapidly…
5 Fun Stats to Inform Your Fundraising
5 Fun Stats to Inform Your Fundraising As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s…
“Do You Really Know Me?” From: Your Customer
To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are….
Silos Are for Farmers, Not Marketers
Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places…
Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By…
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the…
Circular Design Makes Sense: Create an Impact with Earth Friendly and Budget Conscious Design
Circular Design Makes Sense Make an Impact with Earth Friendly Design And Save Money Too! If you are concerned about protecting the environment, you’ll love circular design. “Circular…
Online Print Portals Help Manage Projects, Inventory, and Save Time and Money
Using an Online Print Portal Can Save You Time And Money You’ve probably heard about the many benefits of electronic storefronts. Or maybe you’ve heard of them as “e-commerce…
The 5 Most Consistent Direct Mail Trends That You Can Apply Now
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the…
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and…
Shoppers: How Brands Treat People Matters
Shoppers: How Brands Treat People Matters How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your…
Want Better Direct Mail Copy? Tighten It Up!
Want Better Direct Mail Copy? Tighten It Up! What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of…