Effective Communication Breeds Customer Loyalty
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they…
Blogs
Keep Them Thinking About You
In marketing, there is one thing worth more than gold. It istop of mind. Being top of mind means that when someone thinks about your product category, they think of…
How To Practice Earth-Friendly Printing?
5 tips for sustainable print that go beyond recycled paper We all want to be friendly to the earth, but what is the best strategy for doing so? Often,…
The SGP Certification and Why It Matters?
If your company pursues sustainability as part of its mission, you need to know about the Sustainable Green Partnership (SGP) and its SGP certification for printers. This certification is rapidly…
5 Fun Stats to Inform Your Fundraising
5 Fun Stats to Inform Your Fundraising As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s…
“Do You Really Know Me?” From: Your Customer
To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are….
Silos Are for Farmers, Not Marketers
Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places…
Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By…
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the…
Circular Design Makes Sense: Create an Impact with Earth Friendly and Budget Conscious Design
Circular Design Makes Sense Make an Impact with Earth Friendly Design And Save Money Too! If you are concerned about protecting the environment, you’ll love circular design. “Circular…
Online Print Portals Help Manage Projects, Inventory, and Save Time and Money
Using an Online Print Portal Can Save You Time And Money You’ve probably heard about the many benefits of electronic storefronts. Or maybe you’ve heard of them as “e-commerce…
The 5 Most Consistent Direct Mail Trends That You Can Apply Now
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the…
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and…
Shoppers: How Brands Treat People Matters
Shoppers: How Brands Treat People Matters How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your…
Want Better Direct Mail Copy? Tighten It Up!
Want Better Direct Mail Copy? Tighten It Up! What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of…
Is Brand Awareness Worth the Investment?
Is Brand Awareness Worth the Investment? We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is…
Paper Companies Invest in Doing Good
There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a…
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet! For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts,…
In 2021, Business Are Marketing Smarter, Not Harder
In 2021, Business Are Marketing Smarter, Not Harder With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies…
Customer Retention Ideas That Don’t Involve Price
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched…