Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet! For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self mailers is growing. They, too, are inexpensive and have […]
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged businesses’ assumptions about their customers’ loyalty and spotlighted their customer […]
All customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though 72% of consumers were highly satisfied with the products or services received from the companies they did business with, 88% said that they were willing to switch providers “for any reason”! […]
Marketing is KEY In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail and email campaigns. However, it should […]
QR Codes Indeed, in today’s world social distancing and extra health precautions have become part of everyday life, consumers are embracing touch-less options for interacting with their favorite brands. Moreover, it is no surprise, then, that QR Codes are on the rise. What are QR Codes QR Codes are those checkerboard-looking boxes you […]
Content Marketing Best Practices You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print (offset & digital), this is often […]
11 Direct-Mail Eye-Popping Stats When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel purchase 28% more items […]
