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Content Marketing
February 26, 2021

Top 5 Content Marketing Best Practices

Content Marketing Best Practices

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print (offset & digital), this is often what drives them to check you out online in the first place.

Content marketing is not just for increasing visibility. It’s for establishing trust and credibility with your target audience, too. If buyers trust your content, they will trust your products.

5 Best Practices for content marketing

How do you get it right? Here are five best practices from the CMO Council, an online resource for chief marketing officers:

  1. Partner with credible + trusted sources. Unless you are an ad agency, writing direct mail, email, and other content likely isn’t your specialty. Stick to what you do best—your products and services—and work with specialists to create the content that will put you in the best light.
  2. Present authoritative, newsworthy, and enriched content. When it comes to creating thought leadership, “any old” content won’t do. It has to be accurate, relevant, and current.
  3. Produce compelling strategic insights. Don’t rehash information your audience can get elsewhere. Create fresh content that reflects your expertise.
  4. Add customer-contributed views + validation. Social proof is key to credibility. Add customer reviews, testimonials, and UGC (user generated-content) whenever possible.
  5. Engage qualified, verified, and predisposed audiences. The key to conversion is targeting the right content to the audience most likely to be in a buying mood. If you are selling home furnishings, for example, not everyone will need a new living room or dining set. Find the right targets—say, new movers or recently marrieds—and then put the right information in front of them. Your conversion rate will go way up.
  6. Be sure to tailor your content to the right channel, as well. The type of content you use in a direct mail piece will be different from the content you use in an email. Know your channels and how best to use them.

Are you using content to draw potential buyers into your sales funnel and convert them to happy customers? If not, how can we help you get started?

Contenting is an incredibly important weapon here at Signature ASPEN. We make sure to set our goals and speak to our targeted audience and engage with them for the best service! For more information, please visit our website signatureaspen.com

 

Be sure to Contact Us!

Direct-Mail
February 26, 2021

Direct-Mail Top 11 Eye-Popping Stats

 

11 Direct-Mail Eye-Popping Stats

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel purchase 28% more items and spend 28% more than those who do not? Which channel is this? It’s direct-mail. Surprised? You shouldn’t be. Here are nine more statistics about direct-mail that you should know.

 

41% of direct mail recipients look forward to checking their mailboxes each day. (Source: Gallup)

 

73% of American consumers say they prefer being contacted by brands via direct-mail because they can read it whenever they want. (Source: Epsilon)

 

Direct-mail offers a 29% return on investment. (Source: Marketing Charts)

 

Consumers aged 45-54 are the demographic group most likely to respond to direct-mail pieces. (Source: Data & Marketing Association)

 

80–90% of direct mail gets opened, while only 20–30% of email does. (Source: United States Postal Service)

 

Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of those who receive direct mail. (Source: Marketing Profs)

 

Direct mail requires 21% less cognitive effort to process than email. (Source: Ipsos/Canada Post)

 

Brand recall is 70% higher for consumers exposed to direct mail ads than to digital ads. (Source: Ipsos/Canada Post)

 

30% of Millennials say that direct mail is more effective at getting them to take action compared to 24% who say the same of email. (Source: Direct Marketing News)

 

Think direct-mail is a marketing rock star? We do, too! Talk to us about creating your next direct mail campaign.

 

Editor’s note: Thanks to Small Business Genius for compiling many of the stats cited here. https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref

 

Signature ASPEN is one of the best commercial printing companies in the city of Houston. We provide Direct-Mail services to its targeted areas. Furthermore, we offer top quality services to our clients by offering competitive rates on direct-mail. Signature ASPEN are very confident in offering top quality service and are willing to help in anyway to accomplish the needs of our targeted areas.

 

Be sure to Contact Us on our Website!