Your brochures, flyers, and direct mail pieces still look professional. The design works. But something feels off, the messaging sounds dated, the headlines lack punch, or the copy no longer connects with today’s customers. Here’s the good news: You don’t need to redesign everything from scratch. AI-powered tools can quickly and affordably refresh your existing […]
When budgets are tight, wise paper choices can make a big difference in your printing costs without sacrificing the quality of your final product. Here are three practical strategies to help you get more value from every project. Prioritize “Value” Not every print job requires premium paper. While specialty stocks have their place, many printed […]
While your competitors obsess over click-through rates and algorithm changes, a marketing channel quietly delivers results that digital marketers dream of. Direct mail isn’t making a comeback. It never left. And if it’s not part of your current strategy, you’re leaving serious opportunities on the table. The Numbers Tell the Story Direct mail boasts response […]
What’s the secret to personalized printing success? It’s not having lots of data. It’s having the correct data. If you can get the recipient to stop, even for a fraction of a second, and say, “Hey! They’re talking about me!” the mailing has done its job. How do you know which data is the correct […]
Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you use direct mail and email together. Here are five ways to combine the two channels and achieve great results.
You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the average person gets between 100–150 emails daily. That can be overwhelming. If people unsubscribe, how do you win them back? One proven strategy is to use oversized postcards.
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission!
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.
In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your direct mail efforts. Let’s look at five elements that make print special.
