Visual design drives many print marketing decisions, but tactile elements, such as the physical feel of printed materials, create equally powerful connections between brands and customers. The power of touch to influence desire to purchase is called “haptic perception.” When applied to printed marketing, tactile sensory experiences create deeper, more memorable brand connections than visual […]
Your brochures, flyers, and direct mail pieces still look professional. The design works. But something feels off, the messaging sounds dated, the headlines lack punch, or the copy no longer connects with today’s customers. Here’s the good news: You don’t need to redesign everything from scratch. AI-powered tools can quickly and affordably refresh your existing […]
What’s the secret to personalized printing success? It’s not having lots of data. It’s having the correct data. If you can get the recipient to stop, even for a fraction of a second, and say, “Hey! They’re talking about me!” the mailing has done its job. How do you know which data is the correct […]
