Want to outperform your competitors with your direct mail pieces consistently? Go big! Oversized postcards consistently outperform smaller formats. Here’s why:
Print Still Has the Edge When It Counts
Every marketing campaign starts with a choice: print or digital? The honest answer is that both have a place. Digital is hard to beat when you need speed, are targeting younger audiences, or are aiming for real-time engagement. But print has something digital cannot replicate, and knowing when to lean on it can make a real difference in your results.
How Print Finishing Techniques Influence Customer Perception and Buying Decisions
Visual design drives many print marketing decisions, but tactile elements, such as the physical feel of printed materials, create equally powerful connections between brands and customers. The power of touch to influence desire to purchase is called “haptic perception.” When applied to printed marketing, tactile sensory experiences create deeper, more memorable brand connections than visual […]
Why Your Brain Prefers Direct Mail Over Email (Science Says So)
Ever wonder why information in some marketing channels seems to stick with you more than in others? The answer might be hardwired into your brain. Welcome to the world of neuromarketing, the study of how our brains respond to different types of marketing stimuli. When it comes to high-value purchases like home renovations, solar installations, […]
Paper Strategies That Save Money on Every Print Job
When budgets are tight, wise paper choices can make a big difference in your printing costs without sacrificing the quality of your final product. Here are three practical strategies to help you get more value from every project. Prioritize “Value” Not every print job requires premium paper. While specialty stocks have their place, many printed […]
Why Direct Mail Deserves a Place in Your Marketing Mix
While your competitors obsess over click-through rates and algorithm changes, a marketing channel quietly delivers results that digital marketers dream of. Direct mail isn’t making a comeback. It never left. And if it’s not part of your current strategy, you’re leaving serious opportunities on the table. The Numbers Tell the Story Direct mail boasts response […]
Strategies to Reduce Customer Attrition
Gaining your customer’s loyalty requires effort. Keeping it can require even more. Research indicates that despite 72% of buyers expressing satisfaction with their purchases, 88% remain open to changing vendors “at any time.” How can you keep those valuable customers in the fold? Many businesses rush to say “great quality and good pricing.” But everyone […]
What’s the Key to Successful Personalization? This!
What’s the secret to personalized printing success? It’s not having lots of data. It’s having the correct data. If you can get the recipient to stop, even for a fraction of a second, and say, “Hey! They’re talking about me!” the mailing has done its job. How do you know which data is the correct […]
Your Business Needs Wide-Format Graphics, Here’s Why
Running a brick-and-mortar business? You know how important it is to fight for attention. Whether you manage a coffee shop or a professional services firm, it takes something special to cut through the clutter of competing storefronts. Enter oversized graphics (banners, murals, and signage) that command attention from afar. These aren’t just decorative signs. They’re […]
Making Personalized Mailings Work for You
If you aren’t personalizing your direct mail pieces, you’re leaving money on the table. When you personalize mailings to each person in your audience, those recipients notice and respond. Here are five tips to effectively utilize this powerful tool. Tips for Boosting Response Rates 1. Segment Your Audience: Begin by dividing your mailing list into […]