In 2021, Business Are Marketing Smarter, Not Harder With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive insight. If […]
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged businesses’ assumptions about their customers’ loyalty and spotlighted their customer […]
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results […]
What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term sale. How does this work? Say you are a family-owned hardware store. Typically, a customer walks in and does his/her shopping. You’re available to […]
Supporting Your Virtual Events As if virtual meetings and remote offices weren’t changing enough, businesses are now adapting to virtual events! What does marketing a virtual event look like? Does the fact that your event is virtual, change how you promote it? Should all of your marketing be digital to match? The answer is NO! […]
Marketers #1 Priority If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Indeed, everybody wants to increase sales. However, without a good customer experience, that’s difficult to do! Positive Customer Experience (CX) CX is […]
Marketing is KEY In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail and email campaigns. However, it should […]
