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Earth Friendly Printing

How To Practice Earth-Friendly Printing?

5 tips for sustainable print that go beyond recycled paper


We all want to be friendly to the earth, but what is the best strategy for doing so? Often, our first thought is to use recycled paper, and this is an important step. Yet there are other ways to make earth-friendly decisions when designing and ordering print materials. Let’s look at five simple ways beyond recycled paper to make your print more sustainable


1. Spec paper with virgin fiber.


While this might seem counterintuitive, virgin fiber is an important aspect of the sustainable print lifecycle. Sixty percent of forests in the United States are privately owned. Demand for pulp-based products keeps our forests a viable source of income for forest owners, making them a valuable asset. If private forests don’t provide revenue, they risk being sold for other revenue-generating opportunities.


Virgin fiber is also a vital component of the recycling stream. Paper fibers can only be recycled five to seven times before they are no longer usable. To maintain a strong, high-quality pool of recycled paper, virgin fiber must be flowing into the system.


2. Look for environmental certifications.


When purchasing any type of paper, whether with virgin fiber, recycled fiber, or both, look for paper that has been certified by environmental organizations such as the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI), and Programme for the Endorsement of Forest Certification (PEFC). While each certification is slightly different, all signify that the paper you purchase is coming from sustainably managed forests and is harvested in ethical and ecologically sound ways.


3. Ask for environmentally friendly inks and coatings.


While solvent-based inks and coatings have many benefits, including extremely high scuff-resistance, their use in the print production process emits toxic fumes, and the resulting products cannot be recycled. Water-based inks and coatings, on the other hand, have high performance qualities and do not emit toxic VOCs. Many coatings allow the paper to be repulped and recycled, as well.


4. Avoid lamination.


If you’re specing packaging, try to avoid designs that require lamination. Once plastic film is laminated to paper, that paper becomes much more difficult for mills to depulp and reuse.


5. Clean and de-dupe your mailing list.


Nothing says “waste” like undeliverable mail. For the lowest environmental footprint, keep your mailing list accurate, up to date, and free of duplicates.


Any one of these steps will improve the sustainability of your print projects. Do all five and you’re a sustainability hero!

QR Codes

QR Codes and 9 Amazing Statistics About Them in a COVID-19 World

QR Codes


Indeed, in today’s world social distancing and extra health precautions have become part of everyday life, consumers are embracing touch-less options for interacting with their favorite brands. Moreover, it is no surprise, then, that QR Codes are on the rise.


What are QR Codes


QR Codes are those checkerboard-looking boxes you see in places like direct mail, packaging, and posters that, when scanned using the camera on a mobile phone, take buyers directly to mobile-optimized content. According to a poll conducted by MobileIron, more than half of respondents (54%) have seen an increase in QR Code usage since the start of the COVID-19 pandemic, and more than two-thirds (67%) agree that QR Codes “make life easier in a touch-less world.” 


In brief, many marketers know that QR Codes can take buyers to an online video or mobile landing page. However, many simply don’t realize that they can do much more. Here are NINE things you may not know what QR Codes can do!


9 QR Code Statistics


  1. Add a contact listing. Simply by scanning the QR Code, you can add someone’s full contact information directly into your phone. Great for business cards.
  2. Make a phone call. Scan the code and the phone dials for you. Perfect for direct mail, catalogs, and product literature. 
  3. Send a text. QR Codes can make text-back marketing easy. Use for nonprofit fundraising, sign-ups (“Text MORNINGS123 for today’s coffee specials”), and sweepstakes entries. 
  4. Write an email. Want people to email comments, suggestions, and questions? Use a QR Code to launch the email and pre-fill the address. Try on employee or customer feedback posters. 
  5. Make a payment. Use secure QR Codes to allow customers to make contactless payments. Scan the code and the phone does the rest. 
  6. Open a webpage. Send people directly to landing pages designed specifically for that campaign. 
  7. Create a calendar event. Add your seminar, lunch-and-learn, or presentation directly to prospects’ calendars. 
  8. Follow social media accounts. Make it easy for people to connect with you on social media simply by scanning the code. 
  9. Add a preferred Wi-Fi network. Great for hotels, cafes, and other places where you want to improve customer experience (CX) and make people feel welcome. 


How many of these uses would benefit your marketing right now? Let’s try them!


At Signature Aspen, we can help with QR Coding in different ways whether it be for your restaurant, building, or home, through post card, piece of mail, business cards, etc. that provide different kinds of DISCOUNTS. Also, be sure to visit our website, where you will be able to see many things we have to offer.


Be sure to Contact Us!