Trade Show

Signature Aspen / Trade Show
SGP Certification
December 21, 2021

The SGP Certification and Why It Matters?

If your company pursues sustainability as part of its mission, you need to know about the Sustainable Green Partnership (SGP) and its SGP certification for printers. This certification is rapidly gaining traction as a way for businesses to show their commitment to sustainable printing by working with SGP certified printers and therefore adhere to specific environmental obligations.

 

The SGP is a non-profit organization that certifies printing facilities’ sustainability best practices, including and beyond regulatory compliance. Its certification considers the entire print facility – its process, its products, and its social areas. SGP certification elevates a printer into an elite group of sustainable printers recognized by print buyers and the printing industry.

 

What is necessary to become an SGP-certified printer?

Here are just some of the criteria:

 

  • Formal sustainability policy includes full regulatory compliance, focus on continual improvement, and transparency with all stakeholders.

 

  • Establishment of a sustainability committee that meets regularly and includes both management and employees.

 

  • Adherence to all environmental, safety, and health regulations as documented by environmental audits every two years.

 

  • Formal policy supporting continuous improvements around one of the sustainability “pillars” of planet or people.

 

  • A written procedure for change management, including energy usage and audit, environmental and air emissions assessments, the environmental impact of equipment and consumables purchases, employee exposure to hazardous materials, compliance with environmental, safety, and health requirements, and solid waste generation and audit.

 

Documented training procedures.

 

Regular communications and accountability to stakeholders, including employees, the community, customers, and suppliers.

 

Documented procedure for checking and correction, as necessary.

 

When you work with an SGP-certified printing partner, you are working with a company that has a proven record of using best practices that support a robust environmental policy. Combine this with ordering environmentally certified substrates for your marketing and packaging projects, and you are making smart, responsible choices for our environment and your company.

Signature Aspen Trade Show
April 5, 2021

Trade Show Success And How To Maximize It!

Trade Show Success

When you are displaying at a trade show, you’ve got one shot to breakthrough. In fact, the show may last a weekend, or even a day! NEVER miss any opportunity to engage with potential customers! For example, eye-catching displays such as booth banners, backlit displays, and floor graphics are an amazing start. Without further ado, here are five other factors that impact your success. 

 

  1. Pre-Trade Show Marketing

Attendees only visit about 5% of the exhibits in a trade show. Getting them to come to your booth starts before the trade show even opens. For Starters, here’s what you should do: 

  • Set up a strategic Direct Mail and email
  • Start a Social Campaign to create interest well in advance

 

  1. Focus on People First, Logistics Second. 

Logistics are critical to trade show preparations. It is very important to ask questions like, “What products will we take?” “What displays will we use?” “How will we handle transportation?” Invest an equal amount of time (or even more time) crafting smart and practical strategies for attracting the right people.  

 

  1. Make your Trade Show Booth Irresistible

You have only a few seconds to capture the attention of attendees before they walk by. 

  • Use big bold images, simple messaging, and lots of white space to make messages stand out from a distance.
  • Incorporate all of the senses, not just the visual ones. If you sell gourmet coffee, fill your booth space with the scent of brewing beans. If you sell fitness programs, CRANK UP THE MUSIC!
  • People remember what they interact with. So use product demos, touch-screen technology, videos, and other tools to get visitors to engage with you actively. 

 

  1. Emphasize Demonstrations 

The Center for Exhibition Industry Research found that, the number one reason attendees remember a booth long after a show, is a “product demonstration.” If your product doesn’t lend itself to booth demos, use flat screens, tablets, or other interactive tools.

 

  1. Plan for Follow-Ups. 

Scan badges, let visitors sign up for sweepstakes, or create an interactive game that requires them to register. Which ever way you do it, follow up with visitors after the show, and keep the conversation going. 

 

Conclusion

You’ve made a tremendous investment in preparing for the Trade Show. Now get the most out of it! Signature Aspen provides with many different graphics and printing services! With our incredibly experienced staff and devoted team, signature Aspen will always get the job done in a timely manner and satisfy your needs!

For more information, be sure to contact us or visit our website!