To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are. Let’s take an example from the world of sports. For example, when we think of hockey fans, we might think of demographics such as […]
Trade Show Success When you are displaying at a trade show, you’ve got one shot to breakthrough. In fact, the show may last a weekend, or even a day! NEVER miss any opportunity to engage with potential customers! For example, eye-catching displays such as booth banners, backlit displays, and floor graphics are an amazing start. […]
