It’s often said that “age is just a number.” To some extent, that’s true. Americans are living longer, living healthier, and staying more active than ever. Many older Americans are remaining in the workforce far beyond retirement age. The traditional lines are blurring.
One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business. One study found, for example, that year-over-year growth in unique website traffic is 7.8x higher for content marketing leaders than for followers (19.7% vs. 2.5%, Aberdeen). If your content is being provided in print, content marketing often drives them to check you out online in the first place.
Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing is less effective than it could be. Here are […]
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best. Even if you’ve done testing […]
Circular Design Makes Sense Make an Impact with Earth Friendly Design And Save Money Too! If you are concerned about protecting the environment, you’ll love circular design. “Circular design” is based on the larger concept of the circular economy, which tackles global challenges like climate change, waste, and pollution by transitioning from a […]
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing between brands and their customers. Trust bridges the gap. Here are five ways you can use your print and digital communications to increase the level of trust you have with your […]
Supporting Your Virtual Events As if virtual meetings and remote offices weren’t changing enough, businesses are now adapting to virtual events! What does marketing a virtual event look like? Does the fact that your event is virtual, change how you promote it? Should all of your marketing be digital to match? The answer is NO! […]
Branded Products Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising. From how many impressions a branded product receives to which products are kept the longest, the study is always a must read. What are some of the highlights from the […]
Marketing is KEY In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail and email campaigns. However, it should […]
Content Marketing Best Practices You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print (offset & digital), this is often […]
